Are you trying to sell Ferrari to a farmer who barely leaves his farm to come to town? Continue reading THE EXTRA-ORDINARY BRAND THAT YOU JUST CAN NOT RESIST!
In one of our previous articles, we talked about the Millennial and the Centennial; the generation after Generation X. Generation X is the group of people born between the mid 1960’s and the early 1980’s after the Baby Boomers. Generation … Continue reading Generation X
As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one … Continue reading Once upon a time in Market Research…
Various names have been used to describe the different generations as the years run by in the world to better understand what their composition is and what makes them tick. Millennial and Centennials amongst other names for different generation has … Continue reading The Heartbeat of the Digital Generation; Millennial and Centennials
Africa’s economies give optimists as well as pessimists plenty of statistical ammunition to support their narratives of the future, both for the continent and globally. The hope that Africa will emerge a strong competitor in the 21st century similar to the East Asian Tigers (Hong Kong, Singapore, South Korea, and Taiwan) in the second half of the 20th century is fast becoming true. Across sub-Saharan Africa, the rising middle class and increasing consumer demands are fueling the continent’s economies in many new ways, driving the continent to become a sizeable competitor in the global market. These and many more optimistic … Continue reading STREAM Insight Comments on the Nigerian consumer market in the New York Times